Catch – The food brand by DS Group

Catch – The food brand by DS Group

DS Group is one of the biggest FMCG conglomerates in India. The multi-business corporation has stayed committed to making premium quality products. The Group has built many successful brands across categories over the decades. The Group has a strong presence in several high growth categories like spices and beverages, dairy, confectionery, hospitality, tobacco, mouth fresheners, packaging and agroforestry. In this article, let us dive deep into the food brand by DS Group—Catch.

The journey of DS Group venturing into food business

The Group made its entry into the food and beverage industry back in 1987 with the launch of a table top salt dispenser under the brand of Catch Spices. Dharampal Satyapal Group launched a range of kitchen spices in 2000 that have today become household favourites across the country.

Within the F&B segment, the Group operates under two spice brands—Catch Spices and Kewal Spices under DS Spiceco. The spice subsidiary also houses other popular brands  like Not Just Nuts.

How did Catch come into being?

After entering the food market with the innovative Catch salt and pepper shakers in 1987, the products started enjoying success in the premium segment by the mid-1990s. The Group followed up the success by launching a range of spices, sprinklers, pastes and grinders in 2000. DS Group also launched a beverage range by the name of Catch Natural Spring water in 1999, followed by clear flavoured water, mixers, soft drinks and juice beverages.

From the start, Catch Spices promised a matchless quality and taste to delight connoisseurs and customers alike. The Catch brand has been running strongly even after three decades of delivering excellence. With its revolutionary innovations like the tabletop dispenser, the brand is a preferred choice amongst chefs and housewives, and enjoys a pivotal place in Indian kitchens. The reason behind the success of Catch Spices is its adaptation of tradition and focus on innovation.

Catch products

Catch Spices have tasted success due to its high quality standards and innovation capabilities. Catch covers a full spectrum of home and professional cooking in the country from pure to whole spices, and sprinklers to blended spices. Rich in aroma and freshness, Catch spices adhere to the highest quality standards with the best production, packaging and delivery processes.

Catch – Kitchen Range

Catch offers one of the largest number of kitchen spice variants. It is indeed a complete, authentic spices provider that caters to pan India palates. Catch kitchen product range includes single spice powder, mixed spice powder or blends, whole spices, Hing and Catch Pastes. You have Ginger Garlic Paste, Garlic Paste, Ginger Paste and Tamarind Paste to make your dishes more delectable and appetising. The ready-to-use pastes cut down the food preparation time while giving your dish an extraordinary taste.

Catch – Table Top Range

While everyone loves food, you can have your own likes and dislikes. Catch Table Top Range addresses this problem and offers you the flexibility to add your personal touch to any dish with Catch sprinklers, grinders and herbs and flakes.

Catch – Snacks Range

Catch has forayed into the healthy snacking space with Not Just Nuts. The range of products is aimed to fill you in during your in-between-meals hunger. The Not Just Nuts product range is not just delicious but gluten-free, protein-rich, preservative-free and uses natural ingredients.

Catch – Others

Other product ranges under Catch Spices include Kewal Spices, HoReCa and Catch Leaves.

Kewal Spices is a new range of spices launched to cater to price-conscious consumers. It uses quality ingredients and offers traditional taste and purity. The portfolio of Kewal Spices include Chilli, Turmeric, Jeera powder, Coriander and the blends like Sabzi Masala, Garam Masala, Chhole Masala, etc.

To meet the bulk volume needs of Hotels, Restaurants, Caterers and other such institutions, DS Group ventured into HoReCa. The increasing importance for compliance and stricter food regulations and norms has led most such institutions to shift to branded players.

Catch Leaves brought about a revolution in the category with the first-ever mechanised beaten silver and gold leaves in India. 100% vegetarian and hygienically produced, Catch silver and gold leaves are available packed in airtight bags.

Awards and recognitions

DS Group has been accorded with many awards and recognitions. The Water Economic Zone project by the Group along has been honoured with the National Water Award and FICCI Award. The project has benefitted 23,000 tribal people of Kurabad and Alsigarh in Udaipur district by improving the water table, using solar energy in agriculture and introducing efficient irrigation techniques. This has brought about 11,000 hectares of land under double cropping and has led to the creation of a sustainable economy for the local tribal communities.

Common FAQs

1.      Is Catch an Indian company?

Yes, Catch Spices is an Indian brand with a global presence from the house of the conglomerate DS Group.

2.      Who is the owner of catch masala?

Catch Spices is owned by DS Group, a multi-business corporation and one of the leading FMCG conglomerates.

3.      Who owns catch spices?

Catch Spices is owned by DS Group, a multi-business corporation and one of the leading FMCG conglomerates.

4.      What are the types of spices offered by Catch?

The product range of Catch Spices include single spice powder, mixed spice powder, whole spices, pastes and Hing. Catch caters to pan India palates with its complete and authentic salt and spices product range.

5.      Who is the brand ambassador of Catch?

Catch Spices has appointed actors Akshay Kumar and Bhumi Pednekar as its brand ambassadors. The brand recently rolled out a campaign called ‘Kyunki Khana Sirf Khana Nahi Hota’.